Privacy Policy | AU Business Lending

Privacy Policy

AU Business Lending  |  Operated by Ulist Pty Ltd T/A Uleads Digital
Level 2/89 McLachlan St, Fortitude Valley QLD 4006, Australia
Last updated: April 2026

This policy applies to users in Australia.

1. Who We Are

AU Business Lending is operated by Ulist Pty Ltd T/A Uleads Digital ("we", "us", "our"), a company registered in Australia. We operate a comparison and lead generation platform that connects individuals and businesses with relevant third-party providers across insurance, finance, and other verticals.

We operate across Australia. Australian privacy laws apply to how we handle your personal information. See Section 16 for your rights.

2. Definitions

  • Service: The AU Business Lending website and platform operated by Ulist Pty Ltd T/A Uleads Digital.
  • Personal Data / Personal Information: Any information relating to an identified or identifiable individual.
  • Usage Data: Data collected automatically from your use of the Service.
  • Cookies: Small files stored on your device to help us operate and improve our Service.
  • Data Controller: The entity that determines the purposes and means of processing personal data.
  • Data Processor / Service Provider: A third party that processes data on our behalf under our instructions.
  • Lead: A record created when you submit an enquiry through our platform.
  • Provider: A third-party company to whom we may pass your enquiry details.

3. Our Services

We provide services including:

  • Connecting users with providers for quotes, consultations, or services
  • Providing editorial content and comparisons
  • Sending offers, insights, and updates
  • Facilitating participation in surveys, promotions, or market research

4. How Our Services Work (IMPORTANT)

Our platform is designed to help you find relevant providers quickly. We use automated systems to score and prioritise leads and to match enquiries with providers.

If an automated decision has a legal or similarly significant effect on you, you have the right to request a human review, to obtain an explanation of the decision, and to contest the outcome. To request a review contact privacy@ausbusinesslending.com.au. We will acknowledge requests within 5 business days and respond substantively within 30 calendar days.

When you submit a form:

  • You provide your details and requirements
  • We assess your request (including automated processing where applicable)
  • We match you with relevant third-party providers
  • Your details are shared with those providers
  • Providers may contact you directly by phone, email, SMS or messaging apps

5. What Personal Information We Collect

a) Information you provide

  • Name, email address, phone number
  • Address or postcode
  • Product or service requirements
  • Business name, type, and size (where applicable)
  • Any additional information submitted relevant to the product or service

b) Automatically collected data

  • IP address
  • Device and browser information
  • Usage behaviour and pages visited
  • Cookies and tracking data

c) Additional data sources

  • Marketing partners
  • Data enrichment providers
  • Publicly available data

d) Lead generation-specific data

  • Partially completed form data
  • Lead scoring and profiling data
  • Disposition data

e) Call Recording

Some providers you are connected with may record calls for quality assurance, training, fraud prevention, and dispute resolution purposes.

6. How We Use Your Information

Core services

  • Matching you with relevant providers
  • Delivering quotes or recommendations

Lead distribution

  • Sharing your details with providers so they can contact you

Verification and fraud prevention

  • Ensuring submissions are genuine
  • Preventing duplicate or fraudulent leads

Communications

  • Responding to enquiries
  • Customer support and feedback

Marketing and advertising

  • Sending relevant offers
  • Creating custom and lookalike audiences
  • Measuring campaign performance

Service improvement

  • Analytics and user behaviour insights
  • Lead scoring and optimisation

7. Legal Basis for Processing

Our legal basis for processing depends on your region:

  • Australia: We collect and use personal information where it is reasonably necessary for our functions (APP 3), where you would reasonably expect it, or where you have provided consent.
Processing ActivityPrimary APPs (AU)UK/GDPR BasisOther Laws
Collecting form dataAPP 3; APP 5; APP 1Contract; Legitimate interestsConsumer law obligations
Sharing leads with third-party providersAPP 6; APP 1Contract; Legitimate interestsContract law; consumer protection
Marketing communicationsAPP 6; APP 5Consent; Legitimate interestsSpam Act 2003
Automated matching and lead scoringAPP 1; APP 3; APP 6Legitimate interestsOAIC guidance; ICO guidance
Fraud prevention and verificationAPP 3; APP 6; APP 11Legitimate interests; Legal obligationCriminal law interfaces
Analytics and advertisingAPP 6; APP 11; APP 1Consent; Legitimate interestsAd platform policies
Cross-border transfersAPP 8Art. 46 UK GDPR safeguardsInternational transfer rules
Data subject rightsAPP 12; APP 11Art. 15-22 UK GDPROAIC
Backups and disaster recoveryAPP 11; APP 1Art. 32 UK GDPRN/A
DPIAs and Records of Processing We perform Data Protection Impact Assessments (DPIAs) for high-risk processing activities. We maintain a Record of Processing Activities (RoPA). Summaries are available on request from privacy@ausbusinesslending.com.au.

8. Contacting You (Calls, SMS, AI)

When you provide your contact details, we or the providers we connect you with may contact you via phone calls, SMS, messaging platforms, and email. You can opt out at any time by contacting us at privacy@ausbusinesslending.com.au.

9. Sharing Your Personal Information

a) Service providers

Hosting, CRM, analytics, data enrichment or validation partners.

b) Third-party providers

When you submit an enquiry, your data is shared with relevant providers who may contact you directly.

c) Advertising platforms

Google, Meta, TikTok. We may share pseudonymised data to measure campaign performance.

d) Business transactions

If Ulist Pty Ltd T/A Uleads Digital is involved in a merger or acquisition, your personal data may be transferred.

e) Law enforcement

We may disclose your data where required by law or to protect rights, property, or safety.

Processor and controller roles A current list of subprocessors is available on request from privacy@ausbusinesslending.com.au.

10. International Transfers

Your data may be transferred and processed outside your country of residence. We take appropriate steps to ensure your data is protected in accordance with applicable law. Contact privacy@ausbusinesslending.com.au for information about safeguards.

11. Data Retention

Data TypeRetention Period
Lead/enquiry dataUp to 4 years
Marketing contact dataUntil opt-out or 12 months inactivity
Partial form data24 hours (backups up to 30 days)
Research dataUp to 4 years
Web analytics dataUp to 26 months

12. Cookies and Tracking

We use cookies, event tracking technologies, and advertising identifiers. Cookie types include session, preference, security, and analytics cookies. You can manage cookie preferences through your browser settings.

13. Service Providers

We work with third-party service providers who process data on our behalf. Analytics: We use Google Analytics. You can opt out via the Google Analytics Opt-out Browser Add-on.

14. Security

We implement appropriate technical, organisational, and physical measures to protect your data, including encryption in transit and at rest, access controls, multi-factor authentication, and incident response procedures.

15. Children's Privacy

Our Service does not address anyone under the age of 18. If you believe your child has provided us with personal data, contact privacy@ausbusinesslending.com.au.

16. Your Rights by Region

Contact privacy@ausbusinesslending.com.au to exercise any of the rights below. We will acknowledge requests within 5 business days and respond within 30 calendar days.

🇦🇺 Australia — Privacy Act 1988 (Cth) & Australian Privacy Principles

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Under Australian law you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate, incomplete, or outdated information
  • Opt out of direct marketing at any time
  • Make a complaint about how we handle your personal information

We are subject to the Notifiable Data Breaches (NDB) scheme. If we become aware of a data breach likely to result in serious harm, we will notify affected individuals and the OAIC as soon as practicable.

If you are not satisfied with our response, you may contact the OAIC: www.oaic.gov.au | Phone: 1300 363 992

🇬🇧 United Kingdom — UK GDPR & Data Protection Act 2018

For users in the United Kingdom, we act as a Data Controller under the UK GDPR and the Data Protection Act 2018. You have the right to access, rectification, erasure, restriction of processing, data portability, and to object to processing.

If you are not satisfied with our response, you may contact the ICO: ico.org.uk | Phone: 0303 123 1113

17. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be published at ausbusinesslending.com.au/privacy-policy with a revised effective date.

18. Contact Us

For any privacy-related queries or to exercise your rights:

We will acknowledge all requests within 5 business days and respond substantively within 30 calendar days.

Aus Business Lending is a referral service, we refer all enquiries that are initiated on this website to partners who are licensed to provide their respective products and/or services and quotes. We receive referral fees and commissions from third parties companies for making these introductions. Although we cover a wide range of products and services, we don’t cover every product or service available on the market. In some cases, we may not have a large selection of partners on board who can service your specific request. This could be due to your circumstances that may be unique and only serviceable by a particular provider or because Aus Business Lending only has been able to come to an agreement with one product or service supplier.

By clicking on the “SUBMIT” button, you agree to proceed with a specific product or service offering through a referral from ausbusinesslending.com.au you will be dealing directly with the third party companies and(or) its representatives of that product or service and no longer with ausbusinesslending.com.au You acknowledge and agree to receive notices, phone calls, and any other communications at the email or telephone number(s) you provided on your application from the third party companies and(or) its representatives of that product or service.

Aus Business Lending does not guarantee the accuracy of the information on the website or given in any other subsequent communication, including information provided by contributors or third parties at any particular time. You must accept sole responsibility associated with using the material on this website, and the information on this website is no substitute for financial advice. You must not rely on this information to make a financial or investment decision. Before making any decision, you must seek professional advice to take into account your particular personal objectives, financial situation and needs by submitting your details on this site, you are agreeing to the:

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